k’nectary – Coffee on Us when Making Connections

How to redeem Flash Coffee vouchers

  • Download k’nectary from Google Play or App Store. Alternatively you can visit the website at www.knectary.com to find out more.
  • Create an account.  
  • Set up your profile. 
  • Upon successful completion, you will receive a complimentary coffee e-notification worth SGD$5.00 in your k’nectary app. 
  • Click ‘Redeem’ and then click + hold to copy the unique digital code to clipboard.
  • Use the FLASH COFFEE app to redeem. 

In the FLASH COFFEE app 

  • Go to Menu, under ‘Voucher’, tap on ‘Insert Voucher Code’.  
  • Paste code and submit! Select and grab your coffee! 
  • Share a coffee with your friends by doing the same with k’nectary!  

 

Click here for the list of participating FLASH COFFEE outlets

 

Terms & Conditions

  • Promotion is only valid in Singapore.
  • Participants must have a Singapore registered number.
  • Promotion period is from 8th Dec 2021 – 10th Jan 2022.
  • Redemption ends 24th Jan 2022. Any vouchers that are not used by this date will be null and void.
  • Post successful qualification, participants will receive their complimentary coffee e-notifications sent to their k’nectary application.
  • Complimentary coffee to be redeemed at FLASH COFFEE with an e-voucher (worth up to SGD$5.00) that contains a unique digital code.
  • The e-voucher can be used for any FLASH COFFEE purchases of up to SGD$5.00. Redemptions over this stipulated amount is subject to charges by FLASH COFFEE.
  • All balance will be forfeited if redemption is under the value of SGD$5.00.
  • e-Vouchers can be redeemed at all participating FLASH COFFEE outlets in Singapore ONLY.
  • e-Vouchers cannot be duplicated and can only be used once.
  • e-Vouchers cannot be exchanged for cash.
  • k’nectary reserves the right to amend any Terms and Conditions of this promotion without prior notice, including the termination of this promotion to protect the interests of the Promoter, participating brands, organizations and/or companies, or under circumstances of abuse. The Promoter’s decision is final.
  • All visuals used in promotional collaterals are strictly for illustration purposes only.
  • The Promoter is k’nectary, a proud product of XYPHER Pte Ltd.

About k’nectary 

Born out of frustration, k’nectary is a utility mobile application specially designed for professionals where networking is vital. With k’nectary, users can work smart to turn their business network into a powerful database. k’nectary helps users digitize their connections, organize their contacts database, nurture their hot leads quickly, and gain useful insights.  

Visit www.knectary.com for more information.  

Download k’nectary on iPhone or Android for a 14-day free trial. 

© 2020 – k’nectary (a proud product of XYPHER Pte Ltd). All Rights Reserved. Terms & Conditions apply. 

We’re Throwing in Our Support Against COVID-19

2020 is a difficult year for many of us and this means that you need your network to work hard for you. Every valuable business contact is even more precious now.   

Leaning in, we want to support you with every fighting chance you get.   

Here are 4 KEY UPDATES to help you work smarter: 

 

  1. Use Free Forever!
    We’ve removed our 14-Day Trial limit so that you can continue networking safely. Hack your work. Use all our features and track up to FIFTY important contacts at any time on us!  
  2. Go Contactless
    Easily share your profile in virtual conferences, chats, networking sessions and even physical meetings with your own virtual business card (as an URL or a QR code – readable by any QR Scanner). Best if it’s k’nectary to k’nectary! 
  3. Improve Your Conversions By 700% With Quick-Fire Email Templates
    Responding to leads within an hour significantly improves conversions. To help you work smarter, we’ve designed customizable Email Templates that you can prep ahead of time. Send them out to leads or new contacts instantly! 
  4. Get 85% Discount
    Boost your savings when you subscribe to our annual plan at $2/month (usual $12.99/month). [heart emoji] Save $131 every year when you subscribe today! Limited time only.

Stay safe and awesome!  We wish you the best in the months to come.   

 

Yours always,  

The k’nectary Team    

About k’nectary 

Born out of frustration, k’nectary is a utility mobile application specially designed for professionals where networking is vital. With k’nectary, users can work smart to turn their business network into a powerful database. k’nectary helps users digitize their connections, organize their contacts database, nurture their hot leads quickly, and gain useful insights.  

Visit www.knectary.com for more information.  

Download k’nectary on iPhone or Android for a 14-day free trial. 

© 2020 – k’nectary (a proud product of XYPHER Pte Ltd). All Rights Reserved. Terms & Conditions apply. 

Say Hello to Your New Workhack

Hi everyone! 

After 18 months of intense developments, we are excited to officially launch k’nectary. If you are in the US, UK, SEA or AUS/NZ, you will be able to download the app in the App Store and Play Store. We will be rolling out the app to other parts of the world in the coming months. 

Why did we develop k’nectary? 

k’nectary was originally designed for our internal use. We attended tons of B2B events that generates over 300 new contacts every month. However, tracking hundreds of new leads was torturous.  

 “Which of these 300 new leads should we focus on?“ 

 “What is this lead looking for?“ 

 “Who spoke to him?” 

These questions were repeated for every new lead. Using a manually update excel sheet or a CRM was just as tedious and full of errors! (Imagine calling John only to realise his name was actually Andrew. So much for a good impression!) 

Hence, we built k’nectary. It keeps business leads hot by speeding up the process of saving your new business contacts, prioritizing them, and exporting everything into a clean .CSV file for the sales’ team to follow up. And if you ever need to recall a name months from now, the keyword search function will be a lifesaver. 

After testing this out with our partners, the feedback has been incredibly encouraging. Over 600 users tested the product within 2 months of development and multiple large enterprises has connected with us to discuss a partnership. 

 We are currently offering special price for a limited number of users. If k’nectary sounds interesting to you, simply click on the link below to learn more! www.knectary.com

p.s. If you are an investor and would like to learn more, drop us an email at hello@knectary.com

 

Warmest, 

Your k’nectary Team 

About k’nectary 

Born out of frustration, k’nectary is a utility mobile application specially designed for professionals where networking is vital. With k’nectary, users can work smart to turn their business network into a powerful database. k’nectary helps users digitize their connections, organize their contacts database, nurture their hot leads quickly, and gain useful insights.  

Visit www.knectary.com for more information.  

Download k’nectary on iPhone or Android for a 14-day free trial. 

© 2020 – k’nectary (a proud product of XYPHER Pte Ltd). All Rights Reserved. Terms & Conditions apply. 

Writing Sales Email That Gets Reply: 5 Easy Ways

Writing sales emails that your subscribers actually read is not easy. 45% of sales emails end up in the spam folder and the lucky ones that make it to a prospect’s inbox are often deleted within seconds of opening.

The main cause? Poorly written sales emails.

Most people, especially high-level prospects, receive hundreds of sales emails every day. Nobody actually has the time to read that many emails.

Most scan the headlines of emails quickly and decide which ones are worth their attention. If your email does not pass this scanning test, it will simply get deleted.

Fortunately, you can increase the likelihood of your email getting opened. We share with you some of the best tips to help you write better emails, get them read, and — ultimately reach your sales goals.

1. Top Priority: Subject Line + Opening Sentence

Your email body is not as important as your subject line. The reason is because 70% of people read their emails on a mobile device either on a browser or an app that displays only a preview of the email’s subject line and first sentence.

This is the first barrier you must overcome to get your email read, so you need to carefully craft these two components. Your subject and opening sentence is the hook that draws people in.

Use power words, active voice, be concise, and personalize your email to craft the perfect subject and opening line.

2. Write Like You Talk

Do receiving official letters make you nervous? That’s exactly how your readers feel when you use very formal language in your email.

An email that sounds too formal will get deleted because it puts your prospect on high alert.

Formality creates a distance between your content and your reader, where they don’t resonate with what is written. Being conversational, casual, and warm will make your reader comfortable enough to act on your email.

So skip the Dear Sir/Madams and instead go for someone more informal like Hi [name]!

3. Personalization Your Interactions

Avoid generic greetings and email bodies. People can smell insincerity and generic emails a mile away.

Before sending out the email, research about the prospect to understand what are their pain points and frustrations. A good idea is to comb through their LinkedIn or Twitter posts to get an idea of what they might be interested in.

Always know your prospect’s name and title, some of the projects they are currently working on, and additional relevant information to increase the chances of them opening and responding to your email.

4. Brevity is the Soul of Wit

Nobody likes to read a giant, dense block of text. It is headache-inducing and annoying.

One of the biggest email mistakes is writing too much text and inundating your reader with too much information. Your goal should be to elicit a response from them, not lecture them.

Even if your subject line is very interesting and the first sentence well crafted, if they see multiple paragraphs, they simply won’t bother reading. As a general rule, your email should be no more than 5-6 sentences and the message should be easy to figure out by skimming through.

Remember we mentioned about the large volume of emails people receive every day? That’s why we say – be concise, be specific.

5. Ask Questions

Since the goal of your email is to elicit a response, one of the best ways of doing so is by asking a question at the very end.

So, instead of ending your email with “Let me know if you have any questions” consider using “Are you experiencing any of these issues in your organization?”

It easier for your prospect to respond and engage, increasing the likelihood of conversion. The goal is to engage and entice.

Key Takeaway

We live in an attention-strapped world, which makes writing sales emails tricky. But we said tricky, not impossible. Implement the five strategies we shared above to improve your email open rate.

Also, since sales reps spend 33.2 % of their time working on emails, it is important to spend this time as efficiently as possible.

Creating emails that prospects read and respond to can significantly you reach your numbers, fill up the sales funnel, and help your company reach its revenue goals. To make this process faster, use a contacts app like K’nectary to send the perfect email.

K’nectary provides all of the functionalities you need to work with prospects:

    • Start a conversation by using the K’nectary app to create and send your digital business card.  
    • Customize each email automatically by sorting your prospects in order of priority and role. 
    • Finally, craft the perfect email within the app itself, saving you time and hassle.

Try the K’nectary app today with our free trial.

About k’nectary 

Born out of frustration, k’nectary is a utility mobile application specially designed for professionals where networking is vital. With k’nectary, users can work smart to turn their business network into a powerful database. k’nectary helps users digitize their connections, organize their contacts database, nurture their hot leads quickly, and gain useful insights.  

Visit www.knectary.com for more information.  

Download k’nectary on iPhone or Android for a 14-day free trial. 

© 2020 – k’nectary (a proud product of XYPHER Pte Ltd). All Rights Reserved. Terms & Conditions apply. 

Virtual Sales – Key Skills to Make It Happen

Face-to-face meetings are so last season.

Your new normal as a salesperson is virtual selling. Master this or abandon ship.

The ongoing coronavirus pandemic has forced sales professionals to abandon face-to-face meetings. So that’s the bad news.

But the good news is, face-to-face meetings are not all gone yet.

Rather they are being replaced by virtual meetings. This, however, comes with its own set of challenges such as the difficulty of building a relationship through a computer screen.

Want to increase your sales? Master the art of closing virtual deals. And that’s what we’re here to teach you.

1) Personalize Your Connections

Connecting is truly at the core of selling.

Project enough trust that the prospect will want to engage with you. You can do this by showing your professionalism, sparking conversations, and developing a personal rapport.

Look we get the importance of face-to-face meetings and gauging a person’s body language. But you don’t have to rely only on that. An efficient contacts tool like K’nectary can help you personalize your interactions.

Whenever you meet somebody at an online conference or other virtual events, send over your digital business card instantly through the K’nectary app. When you do follow up with a phone or email call later, they’ll have a frame of reference on who you are.

2) Engage With Your Prospects

Large online events are some of the best places to find leads. But they usually have many different things going on making it difficult to attract a prospect’s attention, much less keep it.

A rule of thumb if you are presenting at an online event – use the 30-plus-3 rule. Capture your audience’s attention in the first 30 seconds and re-achieve engagement every three minutes.

Try pausing periodically, checking in with your audience, asking questions, and collaborating. It is also a good idea to use visual elements such as charts and graphs since virtual selling is an inherently visual process.

3) Virtual Collaboration

Collaboration is a three-part puzzle: 1) facilitating interaction, 2) mastering technology, and 3) enabling breakthroughs.

To be successful in these areas, you will need to take the lead and involve prospects in the discussion and talk with them instead of at them. Hone your collaboration and communication skills to virtually tap into the prospect’s sense of possibility and show them new and interesting ideas.

Improve your communication skills through public speaking lessons and regular practice.

4) Presentation Skills

Many sales presentations are still overly product-oriented, at a time when salespeople need to focus more on customer challenges and needs.

Your message to your customer needs to be relevant and needs to address their concerns, not toot your horn about how great your product is. Customize each presentation you give your clients. People can sniff insincerity and genericity a mile away.

5) Negotiation Skills

After putting together a value proposition for a customer, sellers must conduct a systematic negotiation process. The larger the deal, the more chance of making a mistake while negotiating.

Negotiation skills today are all about finding the right buyers and building a win-win relationship with each of them, reducing their price sensitivity.

In complex transactions, the average number of people involved in a purchasing decision is 6.2 and continues to grow. If, for example, 6 buyers take part in the purchase decision, and you are only negotiating only with two or three, this increases the risks of losing the deal, especially in a highly competitive environment.

Successful negotiations are no longer about just asking the right questions and dealing with objections. Salespeople need professional skills in sales strategy — finding buyers, understanding their business objectives, linking this to a value proposition, and providing a vision for the client’s business. The monetary part of a sales process comes way later.

6) Handling Objections

You probably deal with client objections on a regular basis. But fret not. Objections are a valuable opportunity to ask the right questions. At the same time, an objection that you cannot respond to in a professional manner creates risks of failure.

Objection handling is a professional skill to work on. This requires executive coaching, a unified strategy, and a common sales language. This is achieved through sales techniques that have been proven in millions of transactions and can be applied by a salesperson without leaving them “unarmed” with the customer in any situation.

7) Tech Savviness

This is a no-brainer. Being quick on your feet is one thing, but being quicker with your fingers is more important. Knowing how to use a variety of sales tools like productivity apps, CRM tools, or sales support tools will make your work efficient.

Ideally, these technologies will also help you develop a strategy for complex deals and close more deals.

Make Selling and Prospecting Simpler

Sales is hard. Doing it from home, behind a computer screen is even harder. But with the tips we’ve provided, you have a base to start off on and hone your sales skills. Don’t worry, everybody has to start from somewhere!

To make your prospecting process easier and efficient try the K’nectary contacts app. Meet new people, strike up conversations, and start the sales process all in one go with the app. Use it as a digital business card, a pocket CRM, and a contact organizer. Finally, shoot them a quick email from within the app itself.

Sales made efficient, under one roof, with just a few clicks. Start your free trial of the K’nectary contacts app now

About k’nectary 

Born out of frustration, k’nectary is a utility mobile application specially designed for professionals where networking is vital. With k’nectary, users can work smart to turn their business network into a powerful database. k’nectary helps users digitize their connections, organize their contacts database, nurture their hot leads quickly, and gain useful insights.  

Visit www.knectary.com for more information.  

Download k’nectary on iPhone or Android for a 14-day free trial. 

© 2020 – k’nectary (a proud product of XYPHER Pte Ltd). All Rights Reserved. Terms & Conditions apply. 

Growing B2B Business: 5 Easy Ways

Every business owner believes their product is G-d’s gift to humanity. Maybe it is. But growing a B2B business has its own sets of challenges.

There are ten other companies offering the same service for a cheaper price, with better customer service, and with catchier brand slogans. The competition is stiff.

Since competition in the B2B market is extremely high and will only increase over time, a solid sales and marketing strategy will help your business stand out from the crowded marketplace. In this article, we share practical tips you can implement right away to clinch that million dollar sale.

Let’s start by looking at some of the challenges of selling in the B2B marketplace.

Why is Selling in the B2B Market Difficult?

Hey, we know selling to other companies is tough. B2B sales reps face a lot of challenges when trying to close a sale. If you are in the B2B niche, you probably have faced some of these:

  • Narrow Audience: B2B has a narrower and more focused audience than B2C, which means that there are significantly fewer organizations than individuals buyers you can pitch to.
  • High Transaction Cost: Organizations can spend more than individuals. But companies are always looking to cut costs, so if you want to get your target company to open up their purse strings you need to put in a lot of effort convincing them. 
  • More Key Decision-makers: Multiple people are involved in a purchasing decision in  large companies. You may need to convince not just one decision maker, but a whole department on why the company should buy your product.
  • Longer Sales Timeline: Since there are more people involved and lots of money at stake, the timeline of a deal is much longer than in the B2C sector. 
  • Difficulty Getting Leads: The first step in a B2B sale is getting a foot in the door. It is difficult to get a decision-maker to give you their time. You know the saying, “tell me your idea in 7 seconds or get out”. That’s B2B sales for you.  


How do you tackle these challenges? Read on.

1. Network Online

Online meetups, webinars, and Clubhouse rooms are great places to network. These events offer your direct access to potential clients, influencers, and investors.

You can use the K’nectary contacts app to organize the contacts of people you interact with and follow up with them on business opportunities.

You can also use K’nectary as a digital business card to send over to the contact so they have some frame of reference when you email or call them.

2. Online Resources

Start the conversation by showcasing your website. Don’t skimp out on your website design. Remember, your website is the face of your company.

A well-designed website adds credibility to your brand. In addition to the website itself, it is also a good idea to offer your visitors useful materials like e-books or whitepapers to show them your expertise.

3. Share Knowledge

The main job of an expert is to teach and educate. As a B2B company, you are practically obligated to write guides, books, and articles online. So why not host a webinar, create online courses and organize online summits for your clients?

In fact, a lot of companies don’t spend time and money selling their product, but rather selling know-how on solving business issues. For example, Fiverr is a popular platform for freelancers, but they provide people with useful information such as tips for freelancers through webinars and blog posts.

4. Reviews and Case Studies

Your presence on sites where people are looking for contractors or searching for reviews and ratings is something business owners underestimate.

Fill out your profile correctly, add case studies, and leverage existing or previous customers by asking them to leave a review.

Sites like Clutch, G2, Google My Business, and Glassdoor are hidden treasures. 92% of B2B buyers are more likely to purchase after reading a trusted review.

5. Give Your Current Client the Attention they Deserve

So far we have focused all our attention on demand and lead generation, but acquiring a new customer can cost five times more than retaining an existing customer!

Increasing customer retention by just 5% can increase profits by 25-95%. Be sure to regularly check in with your clients, even if it’s something as simple as asking how they’re doing, whether they are enjoying their experience with your product, and providing timely after-sales support.

Manage Your B2B Clients Effectively

Implement the tips we shared earlier to gather leads for your business and seal the deal with potential buyers. One big mistake B2B sales reps make is not following up with their leads. As they say – out of sight, out of mind.

So manage your conversations with contacts, clients, and prospects efficiently with a contacts app like K’nectary. You can simplify this process by organizing all your conversations and ranking your contacts in terms of priority.

You can label each contact as a lead, investor, influencer, or any other label so you know who to pitch to. Keep in touch with them through regular updates by sending them emails from within the app.

Try K’nectary for yourself today with our free trial.

About k’nectary 

Born out of frustration, k’nectary is a utility mobile application specially designed for professionals where networking is vital. With k’nectary, users can work smart to turn their business network into a powerful database. k’nectary helps users digitize their connections, organize their contacts database, nurture their hot leads quickly, and gain useful insights.  

Visit www.knectary.com for more information.  

Download k’nectary on iPhone or Android for a 14-day free trial. 

© 2020 – k’nectary (a proud product of XYPHER Pte Ltd). All Rights Reserved. Terms & Conditions apply. 

Boosting App Downloads in 5 Easy Ways

There are 4.83 million apps for download on Apple Store and Google Play combined. Yep, you read that right. If you are a mobile app developer, you have 5 million apps to compete with.  So what are the easy ways in boosting app downloads?

As if coming up with a great new idea for a mobile app isn’t hard enough, marketing your app is a whole other ball game. If you are a mobile app startup trying to bring your app to the “Top Downloads” list on the app store, then this guide is for you. Here are 5 of our no-nonsense tips:

1. Get People to Recognize You

As a newcomer to the app market, potential customers will be hesitant to try out your product. Solve this by identifying communities and forums where your clients gather. Having a value-adding presence in these events will boost your visibility.

Why do burgers and coca cola go together? Coca Cola has primed you to associate them together. You can do a similar version of this by appearing in different places. This is called the availability bias. People are more likely to remember what they see often.

A couple of great places to befriend your target audience are webinars and in-person events. Reach out to organizers and event attendees before or during the event. Use a contacts app like K’nectary to reach new prospects. The main goal here is to put yourself out there for people to see.

The K’nectary contacts app is useful for organizing and prioritizing contacts you meet. You can use K’nectary as a pocket CRM to input their names and contact information, jot down notes, and send them your app information all under one roof, and in just seconds.

2. Start Increasing Your Online Presence

Your online presence is your passport to the rocketship of your success. Start expanding your app’s online presence by optimizing your website.

If you haven’t done so already, create a website for your app and fill it with useful content such as:

    • Landing pages: Dedicate a page on the front end of your site to your mobile app. Include download links or scannable QR codes to take visitors directly to the app store. Instead of simply listing its features, highlight the app’s benefits. 
    • Blog articles: Get people talking about your app pre-launch by posting regular updates and user benefits on your company’s blog. Once launched, keep sharing the latest updates on app features and user ideas to catch the attention of new customers. 
    • Banners: Place interactive banners on your website that include the information your customer needs such as download links or blog links. 
  • Email marketing: Email marketing is a great way to increase conversions. Every $1 spent on a well-designed email marketing campaign can land your business 40x returns. Strategically sent out emails can keep your app in the forefront of people’s minds when they think of your niche. 

3. Create Videos

Help your potential customers get a real-life (or reel-life) glimpse into app’s benefits.

High quality short promo videos can create a sense of excitement. With a concise video, you can popularize your app on sites like Facebook, Twitter, TikTok, and Instagram. Again, remember to focus more on the app’s benefits to your customers than how cool you think it is.

But a word of caution – your video should not make your site lag. Visitors abandon a website if it takes more than 3 seconds to load.

4. Be Proactive

Always be on the lookout for new opportunities. Don’t expect your customers to simply find their way to your website.

If you are in the B2B sector, cold calling and following up with people will make things happen. Use the K’nectary app to make this process quick and painless.

If you are in B2C, find new ways of reaching your customers. Social media ads, PPC campaigns, hosting virtual events, and creative marketing campaigns are ways you can show your audience how great your product is.

5. Be Straightforward With Your Customers

As a startup founder, you probably wear multiple hats. A CEO may also need to become a sales representative. It is important to be honest and straightforward about your product or service when pitching it.

Seems obvious isn’t it? Underhanded sales tactics for a quick deal are really common. But it will erode your credibility in the long run.

Misleading your customers about your product is not cool. Small business owners and individual customers don’t have time for roundabout conversational routes. Be direct, respect their time, and you’ll be doing yourself a favor.

Pitch Your Mobile App to the Right People

Managing an app startup can be hectic. Marketing your app using videos, banners, landing pages, and networking online can provide many leads. It is up to you to make the best use of this. Make this process easier by organizing your leads.

K’nectary can help pitching your app to leads quick and easy. Use K’nectary as a digital business card and follow up with your prospects in seconds. Sort your contacts in order of priority, take notes on them, and even send them product emails all under one roof. Speed up your app user acquisition process with a free trial on the K’nectarry app.

About k’nectary 

Born out of frustration, k’nectary is a utility mobile application specially designed for professionals where networking is vital. With k’nectary, users can work smart to turn their business network into a powerful database. k’nectary helps users digitize their connections, organize their contacts database, nurture their hot leads quickly, and gain useful insights.  

Visit www.knectary.com for more information.  

Download k’nectary on iPhone or Android for a 14-day free trial. 

© 2020 – k’nectary (a proud product of XYPHER Pte Ltd). All Rights Reserved. Terms & Conditions apply. 

Sales Prospecting Tools That Actually Work

5-10 minutes.

That’s all the time you have for convincing a prospect to buy your product.

As a salesperson, you are not only competing for your prospect’s time, you are also competing against other salespeople. Make the sales prospecting process easy and give yourself that extra advantage by using the right sales prospecting tools.

What is Sales Prospecting?

Simply put, prospecting is when your company’s sales reps reach out through email or phone to a potential client who would buy your services. Reaching out to prospects this way is called outbound selling.

This process involves generating cold leads and nurturing the leads through the sales funnel. Most sales reps try to source leads through landing pages, cold calling, email pitching, and networking.

This process comes with a lot of challenges that need to be dealt with on a daily basis, so let’s explore this in the next section.

Sales Prospecting Challenges

One of the biggest issues of prospecting is poor targeting.

41% of prospectors don’t target the right people, and 43% of prospectors speak to the wrong people – the ones with no decision-making authority in the organization. Imagine how much time you’d save by knowing who to pitch your services to.

Another big issue is that the sales reps do not follow up enough. They may send an initial email or make a phone call, but this is only the beginning of the process. You need to be diligent and try to reach the prospect multiple times strategically since there could be various reasons why the decision-maker did not respond to your first call or email.

But remember not to be annoying!

How do you overcome these challenges? By using the right sales prospecting tools.

5 Sale Prospecting Tools For Easy Sales

1. K’nectary

Timing is everything in a sales cycle. Reach out to your prospects periodically without wasting time trying to remember when you last contacted them. Use a contacts app like K’nectary to make the initial contacting process easier.

Think of K’nectary like a digital business card. Send it out to people you meet for the first time so they will have some frame of reference when you call back to follow up. Then use it to send out customized emails and sort your contacts based on which ones are more likely to turn into clients.

It gives you valuable insights into your contacts so you don’t waste time selling to the wrong person. It’s kind of like having a CRM in your pocket.

2. Leadfeeder

You are a leader in your niche and have been steadily providing solutions to potential clients by posting regular value-packed online content. Now you want to know who has been visiting your site, so you can reach out to them directly.

Leadfeeder is a great prospecting tool for this purpose because it shows you which companies are visiting your website. Even though it does not tell you who exactly from that company was looking at your site, you can do some research and reach out to a decision-maker from that company to offer them your products or services.

Couple it with K’nectary’s contact manager app to keep track on who you reach out to.

Not attracting the exact type of audience? Use Leadfeeder’s insights to strategize the changes you can make to your digital marketing campaign.

3. AngelList

Part of marketing is also enticing investors into your company. Every successful startup with the next ground-breaking idea needs seed funding. Find angel investors, companies to collaborate with, and even new employees on AngelList.

Use AngelList for a comprehensive directory of companies that you can filter by type, number of employees, and even the stage of funding they are at. This will help you figure out who to pitch to.

4. BuiltWith

Let’s say that your company has developed a variety of Sharepoint utilities and you are looking to sell them to other businesses that also use Sharepoint. The only problem is, how exactly are you supposed to know which companies use Sharepoint?

Thanks to BuiltWith, you can find out which companies are using specific tools and it can also provide you with the contact information for those companies as well. It is a very useful tool that can help you source leads and save you time in the process.

Find key contact-persons using this tool and use a contacts app like K’nectarry to streamline your networking process.

5. Email Hunter

So now you know your target company and which department you want to target. You may even have a name of the potential contact. But how do you contact them?

Use Email Hunter to find the email of any person in the company. You can also collect emails in bulk through their Google Sheets add-on which will find and copy all of the emails straight to a Google Spreadsheet automatically. It’s very easy to use.

All you have to do is visit the company’s website and click on the Email Hunter’s Google Chrome extension. Then simply paste or type in the prospect’s name and it will provide you with their email address.

Make Your Prospecting Process Stress-free

Prospecting can be stressful for many sales professionals, especially against deadline pressures. But it shouldn’t have to be that way.

Make your sales prospecting process easier, stress-free, and more efficient by using these prospecting tools.

Meanwhile, take a look at our blog for other great sales tips to help you ace your pitching game. If you believe in the value of your product, all you have to do is convince others of the same.

While you’re at it, try our Knectary contacts app to for analytics on your prospecting by signing up for our free trial.

About k’nectary 

Born out of frustration, k’nectary is a utility mobile application specially designed for professionals where networking is vital. With k’nectary, users can work smart to turn their business network into a powerful database. k’nectary helps users digitize their connections, organize their contacts database, nurture their hot leads quickly, and gain useful insights.  

Visit www.knectary.com for more information.  

Download k’nectary on iPhone or Android for a 14-day free trial. 

© 2020 – k’nectary (a proud product of XYPHER Pte Ltd). All Rights Reserved. Terms & Conditions apply. 

How to use data in marketing strategy

Keeping track of customer data is not new. In a time before social media and other data aggregation platforms, all of this information was kept in file cabinets and later on floppy disks.

But data storage back then was just that – storage. It lacked practical use. Or rather there wasn’t enough know-how or the right tools to make use of all the data collected.

Now, thanks to modern marketing technology, all this data can be used more productively and efficiently.

So why should you care about data? Well, for starters, data is the key that unlocks greater profits and more importantly – customer loyalty.


What is Data-Driven Marketing?

When you base your marketing campaigns on specific customer and market data, you are practicing data-driven marketing.

This takes out all the guesswork of what your customer wants and how to appeal to them as your efforts are backed up by actual data. Data also allows you to offer customized products to your target customers. Customization is what will make your brand stand out among your competitors.

What Type of Data Should You Be Collecting?

Your customers, business website, and existing marketing campaigns are a treasure-trove of data you can use to refine your marketing process. So what type of data should you collect that will help you become a better marketer?

1. Location Data

Things like IP addresses will tell you the geographic location of the customer and the pages they visit on your site. This can help you gauge their buying intent. You can save ad spend by knowing where your site visitors come from. If they are not within the geographical area you are targeting, then you need to align your ads better.

As your target audience continues to interact with your site, encourage them to submit their contact information via lead forms.

You can use an app like K’nectary to then send them a personalized introduction after they leave their contact details in your lead form. Remember what we said about personalization being the key to customer loyalty?

2. Website Data

Know which pages in your site attract the most viewers. A service like Hotjar can help you create a heatmap of what people are clicking on and how far they scroll down on your site or landing page.

Other services, like Tableau, can give you more information about the time visitors are spending on your site. This can help you figure what to optimize and promote, and what your customers are interested in.

3. Marketing Data

Pay-per-click campaigns are wonderful sources of customer data. You can run more than one ad to see which one gets the most clicks. This is usually referred to as A/B testing.

It will also give you a lot of insights into the intent of your users when they are searching using specific keywords and whether it is worth ranking for them.

It’s important to remember that you will not be able to get this information right away and will have to do multiple iterations and optimizations to get things exactly right.

Using Your Data to Reach Your Business Goals

Simply collecting all of this data is great and all, but what do you do with it? It’s like having a big chocolate sundae with all of the toppings you ever imagined and not having a spoon to eat it with.

First of all, you need to realize that having data is only the first piece of the data-driven marketing puzzle. Here are some actionable strategies to use data in your marketing strategy.

1. Start using tools to visualize and interpret the data

Not too long ago, there were only Excel spreadsheets to help you crunch numbers, but now, more sophisticated tools like PowerBI and Tableau can help you do this. They speed up the data analysis process, so you can better use your time to plan out new campaigns and take initiative to capitalize on new opportunities.

2. Create a Growth Strategy

While analyzing your data, you may uncover some useful patterns such as geographical clusters where your customers are located. Where are your customers calling in from? Are they located in your targeted geographical market? If they are, then your marketing technique is obviously working!

Every type of data you collect unlocks a new clue to what you need to tweak in your marketing strategy. Whether it is location, buyer demographic, browsing time, or keyword searches. A good marketer always has a data-based growth strategy in place.

3. Find weak points

The data from your website is trying to tell you a lot of useful information about where you may be losing valuable leads. For example, you notice declining conversion rates from the pricing page. You take a look at the heat map and see high bounce rates.

You dig a little further and notice that the decline seems to coincide with a certain top-of-the-funnel piece of content which shows you why you are getting low intent visitors. This may offer you some interesting insights into your conversion rates. You can make necessary changes to your website based on data like this.

Or let’s say that a client booked a demo, but did not show up. Following up with them within a few days can increase conversion rates by up to 20%. This number goes up the sooner you follow up. So catch that customer before they disappear by using a contacts management app like K’nectary which allows you to schedule your conversations with your prospects as needed.

Data-drive Marketing for a Successful Business

The next time you gather your team to discuss a new marketing campaign, make sure that all of the decisions you make have a solid data foundation. This will take the guesswork out of the entire process.

Once you have a solid plan to actualize, personalize your data-driver marketing strategy by using K’nectary to reach out to your leads and prospects. It can be very useful for organizing and prioritizing your contacts as well as sending them customized messages.

Want to get to your customers faster than your competitor does? Try K’nectary with our free trial.

About k’nectary 

Born out of frustration, k’nectary is a utility mobile application specially designed for professionals where networking is vital. With k’nectary, users can work smart to turn their business network into a powerful database. k’nectary helps users digitize their connections, organize their contacts database, nurture their hot leads quickly, and gain useful insights.  

Visit www.knectary.com for more information.  

Download k’nectary on iPhone or Android for a 14-day free trial. 

© 2020 – k’nectary (a proud product of XYPHER Pte Ltd). All Rights Reserved. Terms & Conditions apply. 

B2B Marketing Best Practices

What is the one main difference between B2B and B2C marketing?

The role of emotion.

Where the B2C market runs on purchase decisions based on impulsive, emotional, and spur-of-the-moment needs, the role of emotion and impulse is reduced in B2B marketing.

The stakes for a purchase is higher than mere buyer’s regret in the B2B world. A wrong purchase decision could cost a company hundreds of thousands of dollars, lost productivity, and time. So emotion is pretty low on the list of things that sway a key decision maker’s choice to buy or reject a product offering.

This means, as a B2B marketer you need to work harder to convince the top boss of a company that your product is worth investing in. Your campaigns have to be better thought out and based on deeper research and data analysis.

To help you pitch successfully, we have created a quick guide that covers five best practices for creating successful B2B marketing campaigns.

Key elements of a kickass B2B marketing campaign


B2B marketing is essentially one business selling its services to another business, instead of an individual customer.

B2B marketing can include more traditional channels like newspaper or billboard advertising and newer techniques like digital marketing. In this article, we will focus solely on digital marketing campaigns.

There are 4 key elements every great B2B digital marketing campaign must have:

    1. Right advertising – Some of the most common forms of advertising include PPC (Pay-per-Click) campaigns and Facebook ads. Enhance your efforts by targeting higher intent keywords and addressing pain points your potential client may face. Basically, know your audience better than you know your own name. You can easily waste thousands of dollars in advertising if you do not do sufficient research and don’t strategize properly.
    2. Content marketing – Not only does content marketing help you boost your google ranking, but it also builds your credibility with your target audience. A recent report by Demand Gen shows that 71% of B2B customers reviewed a blog post while on their buying journey. Grab their attention by posting insightful, solution-laden content.
    3. Social media marketing –  Facebook ads are a great way to advertise your product, but additional platforms like LinkedIn and Twitter can also be used to increase brand awareness and build a loyal following. LinkedIn, in particular, is where most professionals hang out. Make use of this by targeting key decision makers in your ads.
    4. Email marketing – In the context of B2B, email marketing is all about personalization and getting to the point. Send your prospects customized emails for a more personalized connection. An app like K’nectary can help you do this by analyzing data on your prospects based on previous conversations. 

Once you’ve got your bases covered and decided what marketing strategy you are going to use on your potential customers, make sure you fine-tune your strategy for success by using the tips from the next section.

5 B2B marketing best practices

1. Make data based decisions

Success in B2B marketing comes from making data-driven decisions. To begin with, collect data on both your prospect and their business. This includes standard things like the contact’s name, job role, email address, but also more advanced information like lead source, geographic data, and the company details & their pain points.

You can use a contacts app like K’nectary to store all this information automatically, without the need for manually typing it out on a spreadsheet.

For example, if you notice that a big portion of your customers are located in a certain geographic area and are facing a certain problem which you know you can solve, you can improve your campaign targeting and optimize every dollar you spend.

2. Personalize your communication

Take all of the data you have about a specific prospect or lead and use it to create a customized email. You can use the Knectary contacts app to store information about the contact and create the perfect email template within the app itself. No more needing to switch between multiple platforms and confusion.

You can also use Knectary as a digital business card to send over to your prospect so they have some frame of reference after your initial communication which will make it easier to follow up.

3. Use Agile marketing practices

You may be aware of Agile software development practices that allow teams to deploy releases a lot faster and with greater frequency. You can, and should, apply some of those same methodologies to your marketing projects.

This includes holding stand-up meetings, efficiently delegating tasks, and creating a project management board. You will be amazed at how much you can achieve by streamlining your marketing strategy.

4. Create a content management calendar

We already talked about the importance of producing quality content, but it is also important to be smart in how you go about creating it. Create content that is a blend of your subject matter expertise and what your clients would be interested in reading about. Your articles also need to be SEO optimized for discoverability on search engines.

To stay on top of your work, create a content calendar to manage your publication more efficiently and make it easier to track the effectiveness of every piece of content.

5. Effectively Coordinate Your Marketing and Sales Activities

While marketing and sales roles have traditionally been separated, both your sales and marketing teams need to work in tandem to reach your revenue goals.

For example, the marketing teams should be on the lookout for new and innovative ways of making the shopping experience more enjoyable for your prospects. This includes things like enhancing the aesthetics of the website, improving the navigation, and creating content that will turn anonymous visitors into qualified leads.

The sales team will need to pick up where the marketing team left off and provide a similar personalized experience to the lead or prospect.

Personalization is the most important marketing strategy

One of the main themes you may have noticed in the tips that we mentioned is the importance of personalization in B2B marketing and making your pitch memorable to your prospects.

In the B2B sector, sales cycles tend to be much longer than in B2C which means that you have to personalize each stage of your communication with your prospect to keep them interested and engaged.

The tips that we provided you with in this article can help you with this, but you will also need to invest in the right tools. K’nectary can help you personalize your interactions with prospects by keeping track of important information, organizing contacts, and sending messages straight from the app. Make your marketing strategy efficient by switching to K’nectary’s all-in-one communication plus data analysis app.

About k’nectary 

Born out of frustration, k’nectary is a utility mobile application specially designed for professionals where networking is vital. With k’nectary, users can work smart to turn their business network into a powerful database. k’nectary helps users digitize their connections, organize their contacts database, nurture their hot leads quickly, and gain useful insights.  

Visit www.knectary.com for more information.  

Download k’nectary on iPhone or Android for a 14-day free trial. 

© 2020 – k’nectary (a proud product of XYPHER Pte Ltd). All Rights Reserved. Terms & Conditions apply.